Growing up in Memphis, TN, Shelby was raised to believe in three things: The transformative power of cinema, Bruce Hornsby, and where to find the best meat-and-three in town. After countless home movies and funk rock shows fueled a career with The GRAMMYs and the renowned band North Mississippi Allstars, Shelby gained over 16 years experience editing and directing across multiple formats. His work has appeared in national television campaigns with Major League Baseball, EMMY-winning "The Messy Truth VR," feature documentary "Bombie," Bowery award-winning animated film "We Got a Problem with Groundwater," and WEBBY award honoree "Clash of Trades." Collaborators have included Gibson Guitars, and the Special Olympics, with support by brands such as Huawei, National Geographic, and organizations Film Independent, Kartemquin Films, and Docs in Progress.